DISCOVERY & RESEARCH
Discussions with key stakeholders revealed a number of important forces at play that impacted how I moved forward with Plus One.
The first, was the client pressure our Sales and CS teams were under to have this feature realised after promising it to clients some time ago. After v2 of the web and mobile app were released, the product team were also feeling the push to go beyond parity and release new value for customers.
Secondly, with product teams transitioning from a waterfall workflow to agile and squad style delivery, there was an added sense of doubt that Engineers wouldn't be included in earlier phases of the product development cycle. Our sudden shift to remote work compounded this factor.
Lastly, our Head of Product was eager for Plus One to be the first step in exploring how Unmind might support users in feeling more connected and part of a community on the platform.
To release the valves on some of these points and, inline with our dual-mission of human-centered thinking, I facilitated an ideation and alignment workshop to bring minds together around who this feature was for and how we should deliver it to them.